How much is constant connectivity and cheap high speed internet contributing to our expectations of what "instant" means.
Apparently "the blink of an eye" is now too long to wait for many of us.
The New York Times posted an article with Google engineers quoted as saying their data shows a 400 milliseconds delay is enough to make user give up and move one when searching or looking at a web site.
As a technology consultant, I am not surprised at this revelation. In my experience, people simply assume that everything is always available all the time. In our constantly connected, fast paced world, they are often quick to anger when this expectation is not met. Take a look at the full article to read more about our need for speed and how companies are fighting for a 250 millisecond advantage.