Actually, Apple may have started to realize that iCloud should not be marketed as a "services" but more as a "feature" that makes your iOS devices and Macs work seamlessly together.
iCloud is a tool to keep your personal stuff synchronized between all your Mac and iOS devices. It is not perfect, it is NOT a tool for business, and there are features I would like to see added. However, unlike mobile me, it does work and it is FREE.
My two favorite features are..
... photo stream syncing (so that I can choose to have any photo added to any device automatically show up on some or all of the others)
... cutting the cord that tethered my iPhone to a computer (so now my backups, and syncing can happen via the cloud and I rarely have to plug my iPhone into my computer)