Around this time of year, we (consumers) are inundated with commercials and advertisements for the next greatest gadget or "must have" gift of the season. All too often we forget what The Season is about and/or get so caught up in all the hoopla that we don't stop and take a few minutes to look around and enjoy it. This Season I was reminded of how important "moments" are and how we should always be on the lookout for them. The reminder came from a highly unlikely place. Not the typical sob Christmas movie either like Miracle on 34th Street or A Christmas Carol...but from an Apple commercial. It is truly one of the best commercials I have seen in quite some time and believe me you, I am an authority on commercials....just ask my wife. So, if you missed it because you were too busy, just don't care for commercials, or didn't truly take it in when you had the chance....press play and enjoy.