Ever dropped your iPhone and the screen just shattered? Before today if you didn't have insurance you had to either pay Apple full retail price for a new phone or pay a 3rd party to fix the screen for you. The problem with a 3rd party is these places disappear just as fast as they come up. Well now Apple is replacing screens that you accidentally damage with or without Applecare for a fee of $150.
You can read more about here. Hopefully though you will not need this service.