And it is.... The Apps Near Me feature. So if you have ever wondered what people around you are downloading (which may be a little creepy but come on, we've all wondered) just hit the 'near me' button on the bottom bar in the App Store and it will tell you! Unsurprisingly, the most popular app downloaded by people near me right now is the official University of Texas At Austin app.
Check out the full article of tips here!